In 2021, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, Reels, and shopping. We say this a lot on Snappa, but use lots of white space and don’t create an image that feels too cluttered. Thus, be ready to play in terms of supporting online vanity or, in tamer terms, conspicuous consumption. There are different types of hashtags that you can use for visibility and reach. 10 TRENDY PHOTOS ON INSTAGRAM. You’ll see feathers around collars and at the end of sleeves for a unique accent. However, you can draw inspiration from this when you run a new social campaign on Instagram. and relationships (who you interact with, whose posts you react to and comment on, etc.) There’s also the added context of more people stuck with their mobile devices, thanks to COVID-19. Also, they’d associate your brand with social good. Instagram Stories also allows you to boost user engagement through polls (Sproutsocial, 2020). Just like what you do on Stories, you can take your customers on a journey across these different platforms. There are different ways to partner up with “relatable influencers.” One way is to try native advertising. These influencers may have as little as 100 followers, but brands have started to value partnerships with them as it’s now considered more genuine to get their message across this way. However, this doesn’t mean that high-quality photography can be abandoned. Am 28/03/2019 in 11:13. This is why it’s vital for anyone attempting this to stay on top of them. 8 Big Instagram Trends To Try In 2020. Over 96% of fashion brands are on Instagram, and people learn about new products on the social channel, both from brands and influencers. Follow the instructions, and you’re done. Creators are producing more “authentic” and “unfiltered” content. A third of Instagram users have purchased clothing they saw on the social network. So, it looks like Instagram is on the road to becoming a formidable ecommerce site. Fortunately, these Instagram fashion trends are accessible to anyone who has an internet connection. Instagram data shows that the platform commanded a whopping 1 billion+ active accounts worldwide in 2020, with the COVID-19 lockdowns adding 186.3 million new users (eMarketer, 2020). Lacquered black wood frame with original beautifully engraved corners and medallions. Shopping on IG is now better and global being available in 46 countries. So what exactly does it mean to trend on Instagram? Brands and influencers reckon with racial inequality . One can imagine how much it has increased through the COVID-19 lockdowns worldwide. In this way, you can increase reach, visibility, and even conversions. It is important to stay up to date with aesthetic trends like these. A gourmet dish . How Can They Help You? document.getElementById("comment").setAttribute( "id", "a83ef65dcc8c5e540903444bfe160b78" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. However, you may also choose to go for a more “authentic” and “unfiltered” when you use this format. It was launched for the Apple Mac, which was the start of the personal computer revolution. Be nice. Collages enable you to showcase more images and videos in one space, which can be enough to gain more likes and followers. Whether it’s a local outreach or a massive, long-term global project, using your IG account to promote what your business values and beliefs (beyond profits) are killer content for the coming year(s). For this reason, among others, 89% of marketers consider Instagram as the most important platform for influencer marketing (SproutSocial, 2020). This short-form video app has become the second-most popular social media platform for teens in the US (CNBC, 2020), and Instagram is paying attention. So, you better get on these trends to spruce up your brand image. On June 2, Instagram feeds were checkered with black squares in support of Blackout Tuesday. Hashtags help make your content searchable. In 2021, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, Reels, and shopping. All these filters show how augmented reality is actually part of our lives. As you may already know, hashtags help users find your content faster. Keep it clean. This strategy lets you engage your followers’ inputs, and you use them to create more Stories in the future. Instagram and Fashion: A Perfect Marriage. However, improving engagements and growing your audience will likely land you a spot there. However, do remember that IG is a show and tell platform. These tools make it easy to use different types of content. This signals that there are professionals behind the posts. To start, the platform has innovated tools that enable users to create interactive and fresh content. Thus, it is good to keep tabs on new rollouts and betas. To wit, this needs to be authentic. Lastly, there are branded hashtags that are specific to your brand or campaigns. A lot of booty. With 70% of shoppers leveraging Instagram to seek new products (Influencer MarketingHub, 2021), businesses should take advantage of this feature. There’s also the added context of more people stuck with their mobile devices, thanks to COVID-19. Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.. You need a following (check out who has the most Instagram followers here).You could (debatably) do with some photography skills. Moreover, these influencers have roots in hard-to-reach niches. How do you leverage this trend if you are a business? This is still a trend and you will find a lot of tight-fitting clothing that shows off the derriere. 55.8m Posts - See Instagram photos and videos from ‘trend’ hashtag It attracts different types of users from all walks of life. Influencer Marketing 101: 3 Tips for Increasing TikTok... 5 Important Social Media Safety Tips to Keep Your... What Are Instagram Shoutout Pages? Whether you’re just starting to build your presence on Instagram or have gained a considerable account following over the years, it pays to understand how this platform is evolving. Businesses use AR filters to promote their brand and even let users “try” products before they purchase them. And with more eyes on the platform due to COVID-19, the need for an aesthetic upgrade is of the essence in 2021. As tools are getting democratized, your competition will also get their hands on them. These are usually the ones that are trending. Its massive reach can help your business reach a wider territory. Everyone posts what looks like them but some photos make the difference; with these 10 photos, likes are guaranteed! Fashion brands jumped on board and saw that these influencers can show off their products, for a fee, of course. “Instagram picture vs. interview two weeks apart” Image credits: shane-jabroni “Her own Instagram vs. We are not going to cover too much strategy here in this article, maybe in a future post. You’ll also see stylish, and more manageable trends that anyone can incorporate into their wardrobe. Tools are getting democratized fast. With its new checkout feature, shoppers can buy products directly on Instagram without ever leaving the app. You can find dozens of Instagram fashion trends to follow. New Instagram Trend — Girls Post Pictures With and Without Makeup and Ask Which Is Better--6-90k. However, you may also choose to go for a more “authentic” and “unfiltered” when you use this format. Micro-color blocking in Stories (Preview, 2020) is also gaining traction. These are the top trends on Instagram to watch right now. So, what products are trending on Instagram? Moreover, they can even take full advantage of user-generated content by having contests in the like for best videos of the month. Simply put, Instagrammers are all for taking a stand on a current social issue that resonates with their own (, There are many Instagram hashtag trends 2020 has started–and they’re likely to keep trending in 2021 and beyond. So, you need to keep tabs on them and the successful hashtags you already used. You don’t need to wear a feather boa around your neck all day, but feathers are making a mark in subtle ways. Image Source: Instagram. catapulted Instagram into a full-fledged eCommerce site; its growth was accelerated further by the COVID-19 lockdowns worldwide. Choose a flattering angle and appetizing colors. Now the user base has ballooned to more than a billion (Influencer MarketingHub, 2021). Thus, by partnering with them, you can extend your advertising reach. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success. With Facebook’s tendency to take influence from its competitor’s best features, it has made its share of moves to grant Instagram something similar. You can also take what you liked and do a little more research and shopping. Instagram AR filters have become a hit in 2019. Keep to a theme that is consistent with your brand image, personality, and campaigns. Good command of hashtags is needed to become and stay relevant on Instagram. As far as user response is concerned, it turns out 70% of consumers prefer it if brands took a stand on social concerns and causes and 36% would purchase more from a company that does so (Sproutsocial, 2020). Thus, it is important to keep tabs on these cross-platform capabilities. Of course, you can do both. Then, you can finish it off by announcing the winner on IGTV. By STORY BY HELIN JUNG. Then, you can release a video on IGTV for a short-form version of the article. With this knowledge, you can optimize the reach of your Instagram page and, by extension, the reach of your business. Many brands want to get on the Explore Page as much as they wanted to get the coveted blue checkmark. This is one of the trends for women. Below, we’ve rounded up the top X styles for 2020! They are more relatable and authentic. The Explore page can place your post in front of new followers who are specifically interested in your content, making it more likely to hit the follow button. It spells S-P-A-M. This is why there are in-house creatives in top businesses. That said, you’ll need to look professional amongst professional-looking accounts being run by individuals. We just meant that they will stay very popular. Most Instagram posts of products will have some kind of link in them. After each post or Story, top Instagram influencers receive questions about where they got their wares. Interestingly, marketers are more interested in working with nano-influencers or those with less than 5,000 followers (25%) than celebrities (22%). Check out these top fashion trends that you can start to use in your wardrobe today. That look needs to be consistent across your profile. According to oberlo.com, the top trending products include fashion (Oberlo, 2021), weight loss, health, food, fitness, and tech. People want photos and videos that are colorful, but relatively natural-looking. 1. To get yourself up to speed with the state of eCommerce today, read about, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, 15 Current Instagram Trends & Forecasts for 2021/2022 According to Experts, Increased Sharing between Stories and IGTV, More Vanity, Home, Health & Wellness and Tech Products, various ways to tap into Instagram’s global audience. Thus, the skillful use of hashtags is a requisite for you to exploit this trend. Of course, you can harness the power of the best video editing software to upload exciting videos on IGTV. Instead of having to spell out your handle to potential followers you can now show or send them your Nametag to scan, which leads them straight … This is why it’s important to have some or at least some person in your company that is adept at making creative marketing associations. Take Rihanna for example, she used a Diamond Ball filter to promote the Clara Lionel Foundation. Each feature has different benefits and they can complement each other. Don’t Do That, Do This! This native integration makes it easy to tag and shop products directly from your organic Instagram posts. Also, users have become more discerning of the story behind the photo and have become better at reading between the feeds. Weddings And Marriage Statuses For Whatsapp, 100+ Heart Breaking Fake People Quotes | Best Sad Quotes, 100+ Love Status Quotes for Whatsapp | Best Love Wishes, 4 Ways You Can Use Social Media for Effective Event Advertisement. There is no single recipe to get to the Explore Page. Social Media Examiner pointed out that you can include 30 hashtags per post (Social Media Examiner, 2018). Instagram has grown from people taking pictures of their dinner to a highly polished platform for influencers to build a following and fashion brands to sell products. Instagram is no longer just for stills – its video-sharing platform, IGTV, has been thriving. After all, building a cohesive aesthetic is still one of the best ways to grow your brand’s Instagram followers (. What’s key is finding your Instagram niche – that unique, sweet spot that differentiates your brand, engages your audiences, leads to conversion, and can expand to reach more fans and followers. Thus, make sure you differentiate well. 1.6m Followers, 920 Following, 23.1k Posts - See Instagram photos and videos from TRENDMOOD (@trendmood1) Instagram is not just for socializing anymore (The Guardian, 2020). Instagram trends will either make or break any of your social marketing tactics. If you are searching for an Status to show love …, If you are going to wish someone a Happy Wedding …, Getting Bored See What We Shared Today, We are Talking …, Fake people quotes can pulverize your entire life by doing …, Love Status Quotes for Whatsapp are the most sought quotes …, Do You Love Facebook? Other companies in fashion and accessories can now let people “try out” new looks (Later, 2019) using AR before they can purchase them. “So, we approach Instagram with the view of building a picture for the customer rather than an opportunity to drive quick sales. Layers have also been a trend over on the Feature Shoot Instagram. It is easy to set up an account. Furthermore, the platform evolved to support its growing business accounts. TikTok’s growing popularity among teens has affected how the IGTV feed looks. More users are following authentic and real influencers that lead ordinary, relatable lives. Thus, creating a strategy around these needs to be considered. You don’t want to have a mish-mash of styles, but a consistent look. The top topics on Instagram are not likely to change in the next few years. After all, most people use only one to three hashtags per post (Hootsuite, 2020). If you sell products in these categories, it is really hard to vie for fans or followers. Together, these two forces will show you what you should wear and what you should buy. This includes activists that want to draw support for their particular advocacies. This way, they can not only generate traffic and engagement but even sales when the mix is right. 9 of the most important Instagram trends in 2020. These are hyper-targeted to your core business. Creating content and reaching out to influencers on top topics can help you gain visibility and reach. You can start with a poll asking a question or a set of them like a quiz. That is why nowadays, Instagram users engage more with business accounts that support causes that matter to them. 5 Social Media Mistakes... 6 Instagram Marketing Tips to Help You Boost Sales, 5 Top Social Media Management Tips for Small Businesses, How to Get More Yelp Reviews That Will Help Your Business, Influencer Marketing 101: 3 Tips for Increasing TikTok Engagement, 5 Important Social Media Safety Tips to Keep Your Identity Private. We have the latest status update ideas as well as social media tips, tricks, and news. It’s now a norm for businesses to create and execute online content through various content marketing tools on the market. Another is to give out affiliate links for a performance-based marketing program. After all, building a cohesive aesthetic is still one of the best ways to grow your brand’s Instagram followers (Influencer MarketingHub, 2021). As a highly visual platform, we can expect more creative feeds as brands, influencers, and regular Instagram users explore Instagram overlay stickers, collages, and micro-color blocking. They are likely to stay for years to come. Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. However, 2021 is all about getting real. Certain social issues such as climate change have dominated Instagram recently. The 10 Most Popular Instagram Trends of Summer 2015. Micro-color blocking is another trending theme that allows users to post multiple pictures together, usually following contrasting or complimenting color block schemes. It is still a signal of professionalism especially coming from a brand. Photo editing trends quickly come and go, especially on Instagram. . Don’t Neglect Stories. Armani is touting neutral colors for Spring 2019 as are other top influencers and brands. You’ll notice that several Instagram influencers are rocking utility pants, featuring tons of pockets to fill up with accessories. Bloggers and Instagrammers worked hard to build up a following. Although there are still “produced” photos on her account, she mixes them well with raw footage and “actual” workout photos. There are hundreds of sites dedicated to selling luxury brands and products. There are also cycles for big events such as sports and politics. Furthermore, the platform evolved to support its growing business accounts. However, it takes creative savvy to do this. These Instagram trends for 2019 will allow you to create more personal connections with your following. It’s largely based on George Orwell’s 1984. Of course, you can harness the power of the. There are also free downloadable stickers (Later, 2020) produced by Later Media, with instructions on how to upload these stickers (Later, 2019) on your photos. We recommend that you promote your actual corporate social responsibility programs on Instagram and maybe find people that can relate with them. Brands on the Explore page stand to gain a larger audience and garner more likes and comments. Also, consider hiring social media experts to help you exploit these trends. Aside from this, you should also consider the factors that go into building and managing an influencer-level business account such as finding a good social media monitoring software. This is the primary reason why getting on the Explore tab is now a goal for many businesses, brands, and influencers. This can engage the audience more and bring attention to your CSR projects. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. With success comes revenues, and user spending on Instagram ads is 23% higher than that of the world’s biggest social networking site, Facebook. In its infancy stage, only a few influencers such as Kylie Jenner, Vogue, and Chiara Ferragni were allowed to do this but in 2020, the platform opened the floodgates to millions of users (Business Insider, 2020). Everyone Except Rihanna Embraced Instagram Photo Dumps In 2020. For example, if you seek to become a fitness fashion influencer, taking photos at the park shows that you’re active and on the go. The Instagram algorithm pushes your content to be visible in searchers within seconds reaching minutes. With its new checkout feature, shoppers can buy products directly on Instagram without ever leaving the app. It can be used to take a stand. If you have the budget, you may want to consider creating your own. Silk border. A right balance has to made between this and “authenticity”. This is very difficult to tell especially because the Explore Page is different for every user. Prior to shoppable posts, brands can only generate leads by linking to their bios or creating clickable Instagram Stories. One way to increase Instagram engagement is to follow some Instagram trends, use social sharing best practices, and stay aware of any new features being added and offered. So if you're into small cars, big ones, trucks, or SUVs, be sure to check this post frequently. Instagram is paying attention and is working its way on making this content type available on its platform more and more. Stories remain to be a popular form of content on Instagram with over 500 million daily users. So, be sure to be on IGTV in 2021. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. Which of the girls do you think looks better with makeup? To wit, here are some trends and forecasts you can exploit. Micro-influencers or nano-influencers are getting more attention (Business Insider, 2020) from brands that are working to capture the attention of highly specific target markets. Here’s How to Become a Social Media Manager, 8 Epic Instagram Story Ideas That Will Get You a Ton of New Followers. According to, , the top trending products include fashion (. So, as a business how do you exploit these popular trends? Dec 22, 2020 Tim P. Whitby Getty Images. “Authentic” and “unfiltered” content on Instagram is gaining traction. 6. What’s more is 90% of Instagram users are following businesses on the network (Instagram, 2021) and most of them interacting with brand accounts. While you’re creating your Instagram profile picture, you should keep the following best practices in mind: Simple designs will work best. In 2019, Facebook gives Instagram users access to Spark AR Studio (Facebook, 2019), the software used to create custom AR effects. The visual platform of Instagram makes is a tremendous fit for the fashion industry. They can now leverage that following to become an influencer. Hair Accessories (Laser hair removal, Headscarf, Ionic hairbrush, and the Hair wig), Women’s Fashion (Denim, Puff Shoulder, Shapewear, Athleisure), Kids products (Stuffed toys, Reborn baby), Kitchen products (Sweeping machine, Reusable bags), Health & Wellness (Teeth whitening, Anti Snoring). And Instagram is evolving to cater to business needs. One-minute IGTV teasers have increasingly appeared in the feed to lead viewers directly to the main channel. Even beaded bags that look like they were made by preschoolers are seen as one of the top Instagram fashion trends. You can instantly showcase your products on IG itself. Social Media Examiner pointed out that you can include 30 hashtags per post (, As of March 2020, the most important topics on Instagram are yoga, news, cooking, recipes, and health (, One of the landmark Instagram trends 2021 brings is the continuing popularity of Augmented Reality or AR effects, Instagram is no longer just for stills – its video-sharing platform, IGTV, has been thriving. With over 200 million Instagrammers visiting one business profile daily, it’s no wonder that more and more businesses are taking on the challenge of boosting their presence in this growing eCommerce platform. Influencers can make Shoppable Posts with products that they use. Carrying up to 10 images per post, the platform can be used to feature presentation decks that carry multiple messages rather than a singular photo (Vice Asia, 2021). The results showed up, though. It’s important to consider creating an Instagram Stories strategy (Buffer, 2020) for your business. Instagram Profile Picture Best Practices. and determine the kinds of posts that would most interest users on their Explore page. ... Collages started popping up on Instagram over the past few years, and this trend shows no signs of disappearing. The top products on IG have something to do with vanity or conspicuous consumption. Speaking of fitness fashion trends, if you look at fitness on Instagram, you’ll see booty. Nothing turns people off than irrelevant content. It came back in the 1980s and is back for more love. Stories are a newer feature of Instagram, meant to compete with the Snapchat platform. Most likely, a mix of the two would work depending on your content or campaign. For example, if you are selling supplements for athletes in Philadelphia you can use #phillymma to target mixed martial artists and gyms. However, it is highly likely that you’ve snagged a spot on the Explore Page if you: (1) get extra new likes, and (2) get comments from unfamiliar accounts. Here are some Instagram trends to pay attention to. Instagram users need to feel a connection to businesses that they follow. Instagram is the perfect platform to showcase styles and trends to millions of people at a time. The current version of IGTV now resembles a combination of TikTok and Snapchat’s Discover feeds. Learn more about the top Instagram fashion trends for 2019. Although filter effects may be tempting, try to limit your use of them to keep the color and contrast normal in most of your photos. This will be clearer when we answer the questions: “What is Instagram’s algorithm 2021?” and “How to work with it?” Well, for hashtags of course. Creators are producing more “authentic” and “unfiltered” content. The new IGTV platform now allows users to cross-promote their videos to their feeds. This is similar to how they value the coveted blue verified checkmark. Read more here to see an example of them. This brings you high levels of visibility, as your post shows up, even to non-followers. Of course, it’s hard to replicate this fully for a business account. Then you either create your content and align it to a popular hashtag or reach out to an influencer for a native advertising or sponsorship deal. Next level hashtags . As for retail, 83% of people say that the platform is where they discover new products while 80% admit that it helps them decide which products and services to buy (Facebook, 2019). Micro- and nano-influencers are more likely to respond to comments and mentions. Stories provide an authentic, fast way to engage your audience and push your brand’s account to the front of your follower’s updates. Food photos are successful. Then, go to IG and sign up for Shopping. Compose inspirational images that show thought and have deeper meanings. What Are Instagram Shoutout Pages? Copyright © 2021 FinancesOnline. As of March 2020, the most important topics on Instagram are yoga, news, cooking, recipes, and health (Statista, 2021). Instagram’s newest feature, the Nametag, has taken off and is set to be one of the biggest Instagram trends of 2019. For us that's not what social is (or should be) about.” It was quite a rocky start for IGTV which led to slow user adoption, but Instagram has enhanced IGTV and is actively promoting its use throughout the platform. Gone are the days that you have to redirect your audience to your website or Amazon just to showcase your product.

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